MRTS (1) Subways (1) Survey (1)

Saturday, March 24, 2012

Urban Commuters - User Research & Persona Mapping

Each colour represents different categories of users and the map ranges from experience gaps on left towards infrastructure gaps on right and micro to macro from bottom to top.

The five user persona correspond to bicycle users/walkers, motorcycle users, auto/shared auto users, car users and public transit users respectively.  

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